The Clean Alternative You Deserve

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Smart Savings

3x cheaper than your habits

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Lab-Tested

Safe & expert-approved

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Proven Results

2.1x more effective

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

Guilt Free

Zero Nicotine, Vapor or Batteries

QARE SLEEP

Natural

Nature’s touch in every breath.

QARE SLEEP

Fidget

Stay occupied, stay in control.

QARE SLEEP

Airflow

Precision airflow for a natural feel.

QARE SLEEP

Weighted

Perfect weight for maximum comfort.

QARE SLEEP

Natural

Nature’s touch in every breath.

QARE SLEEP

Airflow

Precision airflow for a natural feel.

QARE SLEEP

Fidget

Stay occupied, stay in control.

QARE SLEEP

Weighted

Perfect weight for maximum comfort.

As heard on pods

Discover our flavours

  • CRISP MINT - BetterWithPure®

    CRISP MINT

    CRISP MINT

    €11,95
    €11,95
  • GOLDEN MANGO - BetterWithPure®

    GOLDEN MANGO

    GOLDEN MANGO

    €11,95
    €11,95
  • BLACK COFFEE - BetterWithPure®

    BLACK COFFEE

    BLACK COFFEE

    €11,95
    €11,95
  • CINNAMON HEARTS - BetterWithPure®

    CINNAMON HEARTS

    CINNAMON HEARTS

    €11,95
    €11,95
  • MAPLE PEPPER - BetterWithPure®

    MAPLE PEPPER

    MAPLE PEPPER

    €11,95
    €11,95
  • FRESH ORANGE - BetterWithPure®

    FRESH ORANGE

    FRESH ORANGE

    €11,95
    €11,95
  • SILKY VANILLA - BetterWithPure®

    SILKY VANILLA

    SILKY VANILLA

    €11,95
    €11,95
  • ZESTY GRAPEFRUIT - BetterWithPure®

    ZESTY GRAPEFRUIT

    ZESTY GRAPEFRUIT

    €11,95
    €11,95
  • WHITE CRANBERRY - BetterWithPure®

    WHITE CRANBERRY

    WHITE CRANBERRY

    €11,95
    €11,95
  • VELVET RASPBERRY - BetterWithPure®

    VELVET RASPBERRY

    VELVET RASPBERRY

    €11,95
    €11,95
1 10
DISCOVERY PACK - BetterWithPure®

Safety.

Ensuring the highest level of safety and quality isn’t just a goal—it’s our responsibility. From rigorous testing to carefully selected ingredients, every step of our process is designed to provide a clean and reliable experience you can trust.

Recommended by World-Class Doctors

“Breaking free from addiction is more than just a physical challenge—it’s about finding a solution that works for your lifestyle. In my experience, the key to success lies in replacing unhealthy habits with positive, sustainable alternatives. While no single approach fits everyone, I’ve seen remarkable changes when the right tools are put in place.”

Thomas ZHANG, MD

Dr. Zhang is a highly respected addiction specialist with years of experience helping individuals overcome nicotine dependence. With a strong background in behavioral health and addiction medicine, he has dedicated his career to researching and developing practical, science-based solutions that empower people to take back control of their lives.

Reset your Expectations

Pure® vs the old you. Who will win?

You asked. We answered

What does flavored air taste like?

PURE® offers a light, natural taste—closer to herbal tea than a sugary soda. If you’re used to vapor, it may feel milder at first, but that’s because it’s free from the harshness of chemicals. The experience is smooth, refreshing, and much more natural.

How does PURE® work?

Quitting cold turkey is tough—your brain craves the habit. PURE® helps by mimicking the hand-to-mouth motion, easing nervous tension with fidgeting, and keeping you satisfied with natural flavors. It’s a clean, effortless way to break free without feeling deprived.

How long do Flavor Cores last?

Each Flavor Core lasts up to 3 days with regular use. Each sachet contains 3 flavored cores, providing up to 9 days of satisfaction. With 5 sachets per Discovery Pack, you get up to 45 days of use. For even more convenience, the All-in-One Pack offers a full 90-day supply, keeping you covered longer.

How often can I use PURE®?

You can use PURE® as often as you like. However, if you experience any discomfort, we recommend stopping use and consulting your physician.

Is PURE® safe?

Yes! PURE® has been tested through multiple third-party toxicology studies on both inhalation and digestion of our plant-based compounds. We remain committed to ongoing research to ensure the highest safety standards.

Is PURE® FDA-approved?

PURE® is FDA-compliant. The FDA does not approve supplements or food-grade products—only pharmaceuticals. However, we follow strict safety standards and go above and beyond to ensure quality.

What are cores made of?

Each Core is made from medical-grade polyester, infused with our unique blend of pure essential oils sourced from trusted farms around the world.